The official music video for "Ooh LA LA" from RTJ4, featuring Greg Nice & DJ Premier.
We shot this video only a few weeks before the pandemic hit with no clue as to what the future held. the fact that we got the chance to do it is damn near miraculous in hindsight.
In conceptualizing the video with our friends Brian and Vanessa Beletic we imagined the world on the day that the age old struggle of class was finally over. a day that humanity, empathy and community were victorious over the forces that would separate us based on arbitrary systems created by man.
This video is a fantasy of waking up on a day that there is no monetary system, no dividing line, no false construct to tell our fellow man that they are less or more than anyone else. not that people are without but that the whole meaning of money has vanished. that we have somehow solved our self created caste system and can now start fresh with love, hope and celebration. its a dream of humanity’s V-DAY… and the party we know would pop off.
ps: we’d like to thank everyone who busted their ass to make this happen from directors Brian and Vanessa Beletic to line producer Cat Restrepo to editor Biff Butler to the wonderful folks at The Mill who handled post production as well as everyone involved in shooting, prepping and executing this video. you guys gave us so much of your energy and talent during this crazy fucking time to make it all come together and we are truly grateful.
Directed by: Brian & Vanessa Beletic Co-Creative: EL-P @thereallyrealelp Production Company: Smuggler Executive Producer: Sue Yeon Ahn VFX Consultant: Phil Crowe at Parliament Producer: Cat Restrepo Director of Photography: Max Goldman 1st AD: Anthony Dimino Production Designer: Justin Allen Steadicam: Chris Cunningham Gaffer: Ryan French Key Grip: Tony Cady Costume Designer: Natasha Newman-Thomas Artist Styling: Marty Mc’Fresh Choreographer: Samo Soto Casting: Dustin Blackburn VTR: Rich Breitengross DIT: Jesse Tyler Hair: DaRico Jackson + Tiger Make Up: Vanessa Kinder Helicopter Pilot: Jesse Khalil Brown Hot Air Balloon Pilot: Martine Coblentz Key PA: Phil Swiadon Off-line edit: Work Editorial Editor: Biff Butler Assistant Editor: Gladys Bernadac Producer: Rebecca Baker Executive Producer: Marlo Baird VFX Creative: The Mill 2D Lead Artist: Steve Cokonis 3D Lead Artist: Dan Warom Executive Producer: Anastasia Von Rahl Senior Producer: Sumer Zuberi Production Coordinator: Michael Novo Line Producer: Goutham H Shoot Supervisor: Dan Warom & Steve Cokonis 2D Artist: Alex Candlish, Tim Rudgard, Phillip Ineno, Jeff Langlois, Romany Yavorsky Lenz Kol, Yukiko Ishiwata, Katerina Arroyo, Gavin Marler, Lisa Kim, Rakesh Venugopalan, Mangesh Borkar, Mayank Shekhar Tiwari, Rahul Roy, Rajeshkumar K, Srilakshmi Narasimha Kondepi 3D Artist: Freddy Parra, Lalida Karnjanasirirat, Stefan Kang, Graeme Turnbull, Michael Lori, Elizabeth Hammer, Danny Garcia, Umesh Namdev, Anirudh Sharma, Kiran Prabhu Matte Painting: Shannan Burkley, Vinod Shantaram More, Sandipan Majumder, Swarup Panigrahi Animation: Gustavo Gonzalez, Katie Yancey Design: Tim Devlin, Anastasia Skerebneva Art Department: Kevin Diaz Colour: The Mill Colourist: Matthew Osborne Colour Producer: Blake Rice Colour Assist: Logan Highlen, Gemma Parr Emerging Tech Mocap Operator: Isiah Den Beste Opening Titles: Nick Gazin Sound: Lime Studios Mixer: Matt Miller Executive Producer: Susie Boyajan
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